HAVE YOU SEEN THE "Only Natural Diamonds" COMMERCIALS?

The Natural Diamond Council enlisted celebrities like Ana de Armas and Lily James to model gorgeous diamond jewelry while pressing the importance of only buying natural diamonds.

It's no surprise who's behind this campaign...

DO YOU KNOW?

I conducted a poll on my Instagram,👉🏻 @ivjewelry, asking people if they knew the origin story of the diamond engagement ring. I was surprised to see how few people are familiar with it! The truth is, the beginnings of this tradition aren't as romantic as one anticipates. Here are the results...