HAVE YOU SEEN THE "Only Natural Diamonds" COMMERCIALS?

The Natural Diamond Council enlisted celebrities like Ana de Armas and Lily James to model gorgeous diamond jewelry while pressing the importance of only buying natural diamonds.

It's no surprise who's behind this campaign...

AN EASY STEP-BY-STEP GUIDE TO CLEANING YOUR STERLING SILVER (AND SOLID GOLD) JEWELRY WITH EVERYDAY HOUSEHOLD ITEMS

Tarnish, ugh. The culprit behind dull grey silver jewelry and many frowny faces, but did you know it's just a simple reaction between silver and sulfur in the air?

Silver + Sulfur → Silver Sulfide

When you put tarnished jewelry into an aluminum foil bowl and add baking soda + boiling water you trigger a reaction between...

LET'S START HERE.

The stories of an earth-grown diamond and a shiny 14k gold band both begin in a mine. Mining is the extraction of minerals and other geological materials from deposits far beneath the earth’s surface. Gold, diamonds, and other gemstones are mined worldwide, with the vast majority coming from small-scale artisanal operations, often within the informal sector.

It’s estimated that about 90 million carats of rough diamonds and 1,600 tons of gold are mined for jewelry every year, generating over $300 billion in revenue. When sustainability is a top priority for a consumer...

It’s time to talk about greenwashing.
Because slapping a green label on a product doesn’t mean it’s eco-friendly, amiright?

The word is out and corporations are taking notice that consumers are making sustainability a top priority, and that is a powerful thing. According to Nielsen's Global Corporate Sustainability Report, 66% of consumers would spend more money on a product coming from a sustainable brand and among millennials that number jumps to 72%. You know what that means? That means when consumers talk, big business listens...